Old And New YouTube Logo
2 years ago

For the first time since launch YouTube has changed its logo. The word ‘Tube’ in YouTube has escaped the red ‘tube’ in which it has been encased for the past 12 years. The changes are subtle and...

Tail of a Joon airplane
2 years ago

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...

Marina Amaral Photograph of Solidiers
2 years ago

Historical images have been brought alive with the addition of colour – removing the psychological disconnection between the modern day and our black and white past. 21 year old Brazilian artist,...

Maplin Rebrand
2 years ago

Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular...

The Qantas logo evolving over time.
2 years ago

The national carrier of Australia has updated its look with a new typeface and sleeker, simpler logo ready for the launch of the new 787-9 Dreamliner craft. The brand identity has evolved gracefully...

Fish jumping out of fish bowl
3 years ago

That’s right folks, you heard it here first, today is National Cliché Day. To mark this auspicious occasion we’re sharing with you ten of the world’s most clichéd marketing images. You’ll find them...

Rebranded mozilla logo
3 years ago

Mozilla Firefox, the non-profit company behind the free internet browser, has taken the unusual move of developing a new brand identity by sharing multiple concepts with staff and the public. Using...

Co-Op Rebranded Shop Front
3 years ago

Co-op has become the latest brand to delve into its past, to find a more engaging, less corporate look for the present. Guided by strong social values such as; self-help, self-responsibility,...