Co-op has become the latest brand to delve into its past, to find a more engaging, less corporate look for the present. Guided by strong social values such as; self-help, self-responsibility, democracy, equality, equity and solidarity – tradition is at the heart of the new-look Co-op.
It’s been almost 50 years since the first Co-op logo appeared and the new iteration, created by agency, North, will feel very comfortable to older shoppers evoking memories of dividend stamps and local shops.
Let’s remember what Co-op stands for – it’s the UK’s largest mutual business owned by more than eight million members. It seems absolutely right that the organisation’s brand identity should reflect traditional values. Although, the new look and feel certainly doesn’t feel old fashioned – the sleek minimalist style looks modern and will certainly appeal to a younger audience as well.
4 years ago