Improve marketing outcomes and grow your business with strategic focus.
A marketing strategy defines the parameters of marketing to provide focus for all marketing activities – what are you really selling, in which markets, when and where.
We can help you define your ideal audiences and understand the commercial rationale behind what makes each audience ideal. We’ll consider the motivations of prospective clients – when do they recognise they want to engage and what makes them do so. And, by understanding all the parameters, we’ll understand your meaningful propositions and how your positioning can be defined and communicated.
- Products & Services
- Ideal Audience
- Competitor Analysis
- Meaningful Propositions
- Engagement Triggers
Defining your products, services, potential markets and competitors will lead us towards marketing activities that will be the most successful for your business. We’ll take the time to understand the inner-workings of your business before making strategic recommendations that are relevant for both your business and your ideal audience.
Together, we’ll define your commercial objectives, develop a marketing strategy and build an actionable marketing plan – tailoring our approach to be relevant. And, with an understanding of why clients have engaged you in the past, we’ll be able to plan refine marketing activities – delivering appropriate marketing communications at the most opportune time.
The way James Good penetrated our business and culture was absolutely key to the final product. It’s easier to engage with global players, as we now appeal to partners of the highest calibre.