Need a Virtual CMO or a Non-Exec Marketing Director?  
5 months ago
CMO or Non-Exec Marketing Director presenting to Board.

While both; Virtual CMOs and Non-Exec Marketing Directors provide strategic marketing guidance to companies, there are some key differences between the two roles. The Role of a 'Virtual CMO'A Virtual…

Why Is Cultural Fit So Important?  
1 year ago
Why Is Cultural Fit So Important?

Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you…

B2B Email Marketing...Birdbrained or Brilliant?  
1 year ago
An open James Good sales document being flicked through by hands.

Having successfully managed email marketing campaigns on behalf of clients over the years, in March 2021 we kicked-off our own lead generation campaign. It’s not the norm to be totally transparent…

B2B Marketing Masterclass Series  
2 years ago
A woman presenting in front of a large screen. The back of two people watching.

If you’re a leader struggling to find the right way to market your company, it might be beneficial to take a pause from ‘doing’ and invest some time in strategic thinking. At a time when the world is…

Good for the Soul – Free Strategic Marketing Support  
2 years ago
James Good marketing conversation in a cafe with a man and woman.

We want to leverage our marketing experience and expertise to make a positive difference... and feed our own soul! How it Works: 3 for a Fee = 1 for Free! For every three fee-paying clients, we’ve…

Strategic Marketing for Manufacturers  
2 years ago

Methods for growth can be broadly grouped into four categories, which one best describes you? *** Whether you’re experiencing boom or bust … or simply bumbling along, the circumstances we find…

An Obsession for Quality Leads in B2B Marketing  
2 years ago
iPad showing a dashboard that reports quantity and quality.

Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher quality…

Cultivate Growth with More Effective Marketing  
2 years ago
Plant in a test tube to represent growth through marketing.

Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach…

‘Invest in Marketing Now’
 says Welsh Government!  
3 years ago
Image of a paper plane made from marketing literature.

The Welsh Government has released the third phase of funding to help businesses in Wales stay afloat. The ’Economic Resilience Fund Business Development Grants’ are available to all businesses in…