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The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!
Just when we thought there couldn’t possibly be anything more to say about the airline industry, Monarch Airlines, who have been around for 50 years, announced their closure. Such longevity cannot be...
Michael O'Leary does a great job of literally not giving a damn. It’s impossible to see how a company that behaves with so little regard for its staff and customers can still be trading. Following...
We’re mostly B2B, but now and again we can’t help but have a little fun elsewhere! Euan is a case in point. We’re drawn to innovation and enthusiasm and we absolutely love a person that is open to...
For those of you that haven’t heard us harp on about WorldSkills for the last five years – WorldSkills is a vocational skills competition that is taking the world by storm. It’s massive …. The award...
Dyson are building an electric car! On face value vacuum cleaners to cars seems like a giant leap in terms of brand evolution, but in practice, Dyson have been continually pushing the performance...
Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you...
Deciding when to have a political opinion … or taking a poke at politicians, has always been tricky for brands. Do it well and your customers might think you really understand them and share their...
For the first time since launch YouTube has changed its logo. The word ‘Tube’ in YouTube has escaped the red ‘tube’ in which it has been encased for the past 12 years. The changes are subtle and...
Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...
