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The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!
Deciding when to have a political opinion … or taking a poke at politicians, has always been tricky for brands. Do it well and your customers might think you really understand them and share their...
For the first time since launch YouTube has changed its logo. The word ‘Tube’ in YouTube has escaped the red ‘tube’ in which it has been encased for the past 12 years. The changes are subtle and...
Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...
People are stealing content from our website. To start with copyright infringement was somewhat irritating – a succinct sentence stolen, a carefully crafted paragraph pilfered …. More recently it’s...
Accurate classification of customers (or clients) by industry, particularly in B2B, is key to marketing your business effectively. If you don’t know exactly who your potential targets are and what...
The french cookware manufacturer, almost 100 years old, with a reputation for quality has surpassed all customer expectations by replacing a 40 year old pan, bought in a charity shop. Now that’s...
Historical images have been brought alive with the addition of colour – removing the psychological disconnection between the modern day and our black and white past. 21 year old Brazilian artist,...
Although we spend a lot of time in London, it’s Swansea that suits our lifestyle. Even though this means we’re better acquainted with the M4 than we’d like, life here is good. A much better work life...
Senior marketing executives move on more quickly than their peers according to a recent US study by Korn Ferry. Korn Ferry are a well-known people advisory firm. The study of the top 1000 US...
