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Branding & Marketing Blog

The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!

Marketing Copy – So Good We Get Copied, A Lot!  
2 years ago
Copyright symbol in an orange picture frame.

People are stealing content from our website. To start with copyright infringement was somewhat irritating – a succinct sentence stolen, a carefully crafted paragraph pilfered …. More recently it’s...

Who Are You Selling To?   
2 years ago
Who Are You Selling To?

Accurate classification of customers (or clients) by industry, particularly in B2B, is key to marketing your business effectively.  If you don’t know exactly who your potential targets are and what...

Le Creuset Cooks Up Unforgettable Brand Story  
2 years ago
Le Creuset Frying Pan

The french cookware manufacturer, almost 100 years old, with a reputation for quality has surpassed all customer expectations by replacing a 40 year old pan, bought in a charity shop. Now that’s...

Colour Brings History To Life  
2 years ago
Marina Amaral Photograph of Solidiers

Historical images have been brought alive with the addition of colour – removing the psychological disconnection between the modern day and our black and white past. 21 year old Brazilian artist,...

Swansea – Getting a Good Deal Better for Business  
2 years ago
Swansea Bay from the air

Although we spend a lot of time in London, it’s Swansea that suits our lifestyle. Even though this means we’re better acquainted with the M4 than we’d like, life here is good. A much better work life...

Marketing Leaders Struggle to Perform at Board Level  
2 years ago
Boardroom with missing Marketing Leader

Senior marketing executives move on more quickly than their peers according to a recent US study by Korn Ferry. Korn Ferry are a well-known people advisory firm. The study of the top 1000 US...

Dyson Strengthen Positioning with Institute of Technology  
2 years ago
Dyson University Campus

In a practical move to fill the engineering skills gap, Dyson is creating its own university. We all know that being a ‘thought leader’ is great for business – what better way to demonstrate it, than...

Employee Appreciation –Today & Forever  
2 years ago
Staff playing ping pong at work

Businesses that cultivate a strong feeling of belonging and have a motivated team, will see a lower turnover of staff, higher productivity and improved customer service. A sense of belonging is...

PwC – The Devil is in the Detail!  
2 years ago
Oscars Trophies

Who could’ve possibly predicted the PwC blunder that resulted in the wrong winner being announced at this year’s Oscars. The relationship between PwC and Academy Awards has been 83 years in the...

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If you think your business could benefit from a clear sense of purpose or the performance of your marketing could be improved – we’d like to talk.

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7 Stratford Place,
London. W1C 1AY

Swansea - 01792 879968

10 St James’ Crescent,
Uplands, Swansea. SA1 6DZ

contact@jamesgood.co.uk

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