Branding & Marketing Blog

The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!

Finally... Maplin Modernise Their Brand Identity

8 years ago

Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular…

The Qantas Brand Identity – An Evolutionary Tale

9 years ago

The national carrier of Australia has updated its look with a new typeface and sleeker, simpler logo ready for the launch of the new 787-9 Dreamliner craft. The brand identity has evolved…

John Lewis... Jumping For Joy!

9 years ago

Repeated Success of Christmas Campaigns Leave John Lewis Jumping for Joy! So, here we are again – albeit a little earlier – November 10th and the launch of the 2016 John Lewis Christmas campaign.…

For Real Differentiation ... Ditch The Clichés

9 years ago

That’s right folks, you heard it here first, today is National Cliché Day. To mark this auspicious occasion we’re sharing with you ten of the world’s most clichéd marketing images. You’ll find them…

The Facebook’s Workplace

9 years ago

Since its launch more than a decade ago, company bosses have had mixed emotions when it comes to the use of Facebook in the workplace. Early debates were mostly centred around the validity of using…

Triumph’s Marketing Machine is at Full Throttle

9 years ago

There’s a new breed of biker – riders with disposable income, discerning taste, ready for adventure, an interest in engineering, people that want to look the part and buy into the freedom the biker…

Samsung – Drop it Like it’s Hot!

9 years ago

Marketing the Note 7 as awesome, when it subsequently proved to be dangerous is a massive step back for Samsung in the race to keep up with Apple. Rushing to market a product that wasn’t ready,…

Maltesers – Sex, Chocolate & Cerebral Palsy

9 years ago

Maltesers' latest adverts, aired during the Paralympics, used an actor with cerebral palsy demonstrating a sex act with a bag of Maltesers. Unusual?! The advert reflects a growing trend for confident…

Design By Committee… Really Mozilla?

9 years ago

Mozilla Firefox, the non-profit company behind the free internet browser, has taken the unusual move of developing a new brand identity by sharing multiple concepts with staff and the public. Using…