NatWest Bank on their Past  
10 years ago
Original and new natwest logo

It isn’t often that you hear the boss of a company publicly lampoon their brand managers, but that’s exactly what David Wheldon, RBS Group CMO, did last month when he launched the NatWest rebrand.…

Flybe from Cardiff Capitalises on Rail Disruption  
10 years ago
Flybe capitalise on rail disruption

Flybe have maximised the business and marketing opportunities offered to them by the temporary closure of the Severn Tunnel to launch a new route from Cardiff to London. Referencing the closure of…

Addison Lee – Brand Refresh for B2B Appeal  
10 years ago
New adison lee branding on side of a van

With Uber driving up market share – particularly in the lucrative London B2B market – Addison Lee have launched a new look as part of a £5m marketing campaign. In comparison to Uber, the new…

Internal Politics Threaten to Spoil the Party  
10 years ago

Internal communication and staff engagement must surely be at the top of Jeremy Corbyn’s to do list, as he leaves Labour’s national conference in Liverpool today. Months of resignations,…

Brands Run Rings Around Marketing Rules in Rio  
10 years ago
Rio – brands find loophole in olympic marketing rules

If you thought the athletes in Rio were the only ones fighting for a place in the spotlight then you’re wrong. Brands were desperate to maximise the opportunity to run campaigns featuring the…

Bullshit  
10 years ago
Bullshit by Harry Frankfurt

First conceived 30 years ago, Harry Frankfurt’s views on bullshit have never felt so pertinent. “I don’t want a substitute for the truth – I want the real thing.”

Classic Co-op Back in Business  
10 years ago
Co-Op Rebranded Shop Front

Co-op has become the latest brand to delve into its past, to find a more engaging, less corporate look for the present. Guided by strong social values such as; self-help, self-responsibility,…

Beer with Seafood is Socially Acceptable  
10 years ago
Sustainable Packaging by Saltwater Brewery

Packaging that feeds the oceans, rather than poisoning them? – Amazing! Saltwater Brewery in Florida brings together fishermen, surfers and people that love the sea, to create a truly…

Catastrophic Error for Olympic Brand  
10 years ago
Jaguar at Rio Olympics Torch Ceremony

Mascots – often grown men dressed in oversized animal costumes – have long since been a fun component of sports brands. Coming out at public events to give the crowd a laugh and remind people that…