May 10th 2016 saw TOMS’ annual campaign, a day #withoutshoes, which raises awareness for children’s health and education. Many companies struggle to balance self-promotion with their CSR (Corporate…
8 years ago
Growth seems to be firmly back on the agenda. During 2015 the fastest growing companies were reported to be in finance, construction, recruitment, and training – suggesting signs of life at…
9 years ago
All creative agencies make out theirs is the last word in creativity. They earnestly declare their originality, clarity and vision – and doubtless they employ talented creatives. But, if clients…
10 years ago
At James Good we’re passionate about our work and about achieving the best possible outcomes for our diverse range of leading corporate service clients. Alongside our expanding portfolio we wanted to…
10 years ago
Speaker – James Good 23rd January 2014, 6:30pm Regent’s Park, London In association with the Chartered Management Institute and the Institute of Consulting. £12.00 member / £18.00 non-member…
10 years ago
Brands are recognising that their support of local manufacturing communicates their commitment to your economy, giving you a warm fuzzy feeling and them a real competitive advantage. This recently…
11 years ago
We were all for the Eurostar's rebrand, it was conceptual, different, and considered the brand at every touch point with the customer. Or so they said. But, we've recently had experience of…
11 years ago
Ever used the CRM platform Salesforce? What did you think? That's what James asked his Twitter followers a couple of weeks back, and like any business worth their salt should, Salesforce responded…
11 years ago
When Cardiff City FC's Malaysian owners decided to rebrand the club, replacing the bluebird logo with a red dragon, not only did they switch the club's colours from blue to red - a pretty big deal…