4 years ago

There’s a new breed of biker – riders with disposable income, discerning taste, ready for adventure, an interest in engineering, people that want to look the part and buy into the freedom the biker…

4 years ago

Maltesers' latest adverts, aired during the Paralympics, used an actor with cerebral palsy demonstrating a sex act with a bag of Maltesers. Unusual?! The advert reflects a growing trend for confident…

4 years ago

It isn’t often that you hear the boss of a company publicly lampoon their brand managers, but that’s exactly what David Wheldon, RBS Group CMO, did last month when he launched the NatWest rebrand.…

4 years ago

Flybe have maximised the business and marketing opportunities offered to them by the temporary closure of the Severn Tunnel to launch a new route from Cardiff to London. Referencing the closure of…

5 years ago

Co-op has become the latest brand to delve into its past, to find a more engaging, less corporate look for the present. Guided by strong social values such as; self-help, self-responsibility,…

5 years ago

Packaging that feeds the oceans, rather than poisoning them? – Amazing! Saltwater Brewery in Florida brings together fishermen, surfers and people that love the sea, to create a truly sustainable…

5 years ago

They may have dropped the colour from their packaging but there was nothing bland about Skittles' recent advertising campaign – ‘Give the Rainbow. Taste the Rainbow’  – which centred around Pride in…

5 years ago

May 10th 2016 saw TOMS’ annual campaign, a day #withoutshoes, which raises awareness for children’s health and education. Many companies struggle to balance self-promotion with their CSR (Corporate…

5 years ago

There’s probably a relationship between periods of austerity being followed by a trend for all things nostalgic. And, there can be no doubt that we’re loving a bit of nostalgia at the moment – from…