Marketing

Flybe have maximised the business and marketing opportunities offered to them by the temporary closure of the Severn Tunnel to launch a new route from Cardiff to London. Referencing the closure of…

If you thought the athletes in Rio were the only ones fighting for a place in the spotlight then you’re wrong. Brands were desperate to maximise the opportunity to run campaigns featuring the…

Packaging that feeds the oceans, rather than poisoning them? – Amazing! Saltwater Brewery in Florida brings together fishermen, surfers and people that love the sea, to create a truly…

They may have dropped the colour from their packaging but there was nothing bland about Skittles' recent advertising campaign – ‘Give the Rainbow. Taste the Rainbow’  – which centred around…

We’re excited to launch ‘Insight’ – a tool designed to help you evaluate your branding and marketing, identifying which aspects you think are performing well, and more importantly, which you think…

An identifiable photographic style is key to maintaining a sense of identity and giving a branded feel to your marketing. People do business with people, so use business portrait photography to…

The excitement of the new year is in full swing and we’d like to wish you the very best for a happy and prosperous 2016. The psychology of new year is in full effect too – that fixed point in…

Whether bedazzled or bemused by the multi-platform domination of Christmas marketing campaigns, they are a great example of how integrated marketing can boost your brand. Do you remember a time when…

If you thought August 26 was a normal working Wednesday, think again.  It’s Dog Day, and Bailey Good, Head of D2D (Dog to Dog) Comms at James Good is sharing her thoughts on B2B marketing…