Axe, ready to chop.
18 hours ago

We’re being weaned off furlough, so the time has come to start making those tough decisions. Who is absolutely necessary to maintain business-bare-minimum and therefore who is surplus to requirements...

Good eggs!
21 hours ago

People in business are always banging-on about USPs (Unique Selling Propositions) and how they need them to gain a competitive advantage. There’s not much that’s truly unique anymore, but if you do...

Business Leader Hero Shoes with Rainbow Laces
2 days ago

Businesses were quick to furlough every somewhat-surplus member of staff… and rightly so. We didn’t, and still don’t, appreciate the full impact of the pandemic and the job retention scheme was...

iPad showing a dashboard that reports quantity and quality.
1 year ago

Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher quality...

Do you need a marketing manager?
1 year ago

If you own a business then undoubtedly you need to figure out how to manage your marketing, but how to resource this can often be a challenge. What does your business actually need? Marketing...

Plant in a test tube to represent growth through marketing.
1 year ago

Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach...

1 year ago

During the millions of conversations I’ve had regarding marketing, very quickly the language discrepancy issue between “customer” vs “client” pops up. Most definitions are generic – suggesting...

2 years ago

Marketing is a common source of frustration in the boardroom – not generating enough new business or not generating leads of a high enough quality. Difficult to create, even more difficult to sustain...