Man Jumping Into The Sea
2 years ago

We’re mostly B2B, but now and again we can’t help but have a little fun elsewhere! Euan is a case in point. We’re drawn to innovation and enthusiasm and we absolutely love a person that is open to...

Dyson Electric Car
2 years ago

Dyson are building an electric car! On face value vacuum cleaners to cars seems like a giant leap in terms of brand evolution, but in practice, Dyson have been continually pushing the performance...

Lego Bridge of Trump's Mexico Wall
2 years ago

Deciding when to have a political opinion … or taking a poke at politicians, has always been tricky for brands. Do it well and your customers might think you really understand them and share their...

Old And New YouTube Logo
2 years ago

For the first time since launch YouTube has changed its logo. The word ‘Tube’ in YouTube has escaped the red ‘tube’ in which it has been encased for the past 12 years. The changes are subtle and...

Tail of a Joon airplane
2 years ago

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...

Boardroom with missing Marketing Leader
2 years ago

Senior marketing executives move on more quickly than their peers according to a recent US study by Korn Ferry. Korn Ferry are a well-known people advisory firm. The study of the top 1000 US...

Maplin Rebrand
2 years ago

Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular...

Boxer Dog in John Lewis Christmas 2016 Advert
3 years ago

Repeated Success of Christmas Campaigns Leave John Lewis Jumping for Joy! So, here we are again – albeit a little earlier – November 10th and the launch of the 2016 John Lewis Christmas campaign....