Let The Force Be With VW  
14 years ago
VW-Passat-Advert

VW’s TV advert for the new Passat is no run-of-the-mill car advert, in fact the car itself is given surprisingly little air time. Cleverly, VW has decided instead to tell a story, using the…

Android Take a Big Bite of the Apple  
14 years ago
White James Good logo on orange background

Google's Android has become the market leading smart phone operating system, with a market share of over 30%. Android is enjoying a sharp increase in brand awareness and has overtaken Nokia’s Symbian…

Has Coca-Cola Spilt Its Formula?  
14 years ago
Coca Cola Bottle on Ice

A photographed list of the Coca-Cola formula from 1979 has been published, just as the brand’s 125th anniversary is almost upon us! The Coca-Cola recipe has been a well-guarded secret since its…

Nike's Better (But Not Quite Perfect) World  
14 years ago
Nike Better World Logo

We all love Nike’s Better World website, an example of exceptionally imaginative web design that’s created quite a stir with web designers and importantly for Nike, with the general public. The…

Honda Launches Private Jet  
14 years ago
Honda Private Jet

The Honda brand is synonymous with good design and reliability. Capitalising on this, Honda is now extending into the private jet market. Would you put your life in the hands of a Honda jet? What…

Design Week's 'Inspired' Feature - James Good  
15 years ago

Design Week asked me to submit an article for their regular 'Inspired' feature. Staking a claim to a single source of inspiration was a much harder task than anticipated. The process made me realise…

BBC Radio Wales Interview - The importance of a good logo and my thoughts on the new Starbucks design.  
15 years ago
White James Good logo on orange background

Yesterday, Starbucks presented their newly modernised logo. Many designers immediately criticised the new design. BBC Radio Wales invited me to an interview to open discussion regarding the…

La Senza Christmas - Cup Size Choir  
15 years ago
La Senza Cup Size Choir

La Senza have shown that they've got their finger on the pulse when it comes to making a connection with their audience, choosing to target men who might be considering entering the minefield of…

Unevolved Brands  
15 years ago
White James Good logo on orange background

An interesting illustration of the power of a good logo, and the importance of colour, in instilling brand recognition. How many of these unevolved logos do you recognise? www.unevolvedbrands.com