A photographed list of the Coca-Cola formula from 1979 has been published, just as the brand’s 125th anniversary is almost upon us!
The Coca-Cola recipe has been a well-guarded secret since its creation by pharmacist, John Pemberton in 1886. The secrecy of the formula used to create the drink has always been at the heart of the brand’s marketing strategy, the veil of mystery creates a sense of untouchability as competing products are unable to replicate the success of the world’s leading drinks manufacturer. Is this slip accidental, or cleverly planned publicity to tie in with the brand’s anniversary? Have a think about it on your next Diet Coke break!