You would think that an aeroplane would be one of the most technologically equipped forms of transport, at least you’d hope. We were interested to read about British Airways’ trial adoption of the iPad, which will give flight attendants access to the passenger information they need to offer a better service. Until now, flight attendants have been using a very long roll of paper to store passenger data: usually listing over 300 passenger names! Welcome aboard the 21st Century, BA!
Source: Marketing Week
9 years ago