Pantone are the authority on all things colour related; every year, the design world eagerly awaits the revealing of the company's 'Colour of the Year'. This year's choice is Honeysuckle, a vibrant and courageous colour that'll be sure to brighton up our lives. When applying colour to design, the key is to consider the feelings and emotions that will trigger the desired response amongst the target audience. Honeysuckle will be everywhere next year, but would this have been the case if Pantone hadn't predicted it?
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