Logo

Logos brought to life through animation, or puppets enlisted for a particular advertising campaign; brand mascots are a special breed of identity device. Here is a list of memorable ones; did we…

British Gas are rolling out a recently modernised identity, but it hasn't received the warm response they were hoping for. The new logo is a perfect demonstration of typography gone bad! In order…

Airmiles has begun to seem a little dated, and has become less fashionable as a result. In a strategic rebrand, Avios is introduced to give the old reward programme a little lift! According to an…

We’ve just given Foxy Brown’s, a coffee shop in the Cotswolds, a facelift to kick start the holiday season. We think our design has brought the fox to life, helping to convey the character of Foxy…

Start Up Britain, “a new campaign... designed to celebrate, inspire and accelerate enterprise in the UK,”* insulted the design community recently by advising UK start-ups to purchase their logos from…

London & Partners - The Fools! London & Partners is a new agency with an aim, according to Boris Johnson, "to showcase London as the best city to visit, invest and study in." The agency is…

From next week, you’ll start to see this logo appear for 3 seconds at the start and end of every TV show and film featuring product placement, as brands are allowed, for the first time, to pay for…

Yesterday, Starbucks presented their newly modernised logo. Many designers immediately criticised the new design. BBC Radio Wales invited me to an interview to open discussion regarding the…

An interesting illustration of the power of a good logo, and the importance of colour, in instilling brand recognition. How many of these unevolved logos do you recognise? www.unevolvedbrands.com