Start Up Britain, “a new campaign... designed to celebrate, inspire and accelerate enterprise in the UK,”* insulted the design community recently by advising UK start-ups to purchase their logos from an American crowd sourcing website. We’d expect this team of business gurus - not to mention campaign supporters Richard Branson and our very own Prime Minister! - to have an appreciation of the importance of good (British) design and a strong brand identity. Fortunately, this error has now been rectified, and the website now refers visitors to the Design Business Association’s list of approved design agencies (which includes us!). Phew!
* Source: www.startupbritain.org
