An identifiable photographic style is key to maintaining a sense of identity and giving a branded feel to your marketing. People do business with people, so use business portrait photography to…
A thoughtfully conceived brand identity should always feel like it fits and this, very literal concept designed by branding agency MultiAdaptor, is a great visual representation of the service…
Even when using the Pantone system, colour matching is not an exact science. With this particular shade of yellow, chosen for one of our brand identities (shown above) there are big differences…
We were all for the Eurostar's rebrand, it was conceptual, different, and considered the brand at every touch point with the customer. Or so they said. But, we've recently had experience of…
We were captivated by the motion graphics of the new British Gymnastics identity, which does gymnastics justice by successfully capturing energy, conveying elegance and emphasising the strong…
The updated Twitter logo seems like a natural evolution, a slightly more grown up version of the original logo. This development supports a change in brand guidelines: from now on, we must only use…
The MS Register, a collaboration between the MS Register and Swansea University, is a ground-breaking study designed to develop an understanding of living with MS in the UK in order to improve care…
We like dots. With the scope to add a dynamic and adaptable element to a brand identity, and as a metaphor for people, dots can be a pretty handy tool within a brand identity. Technology…
A few months later, Eurostar’s agency, SomeOne, applied their experience of creating a 'brand world' to the Maritime Museum’s rebrand, with even more success. This identity system takes a digitally…