Identity

With a very literal visualisation of seeing the world from a different perspective, design agency, Wolff Olins, hoped to help bring the museum back from the brink by capturing attention, engaging…

Hair, makeup, lights, camera, action... just another day at the office for CMC Partnership. As part of its refreshed identity, CMC Partnership is keen to present its people in the best light…

We’ve just given Foxy Brown’s, a coffee shop in the Cotswolds, a facelift to kick start the holiday season. We think our design has brought the fox to life, helping to convey the character of Foxy…

London & Partners - The Fools! London & Partners is a new agency with an aim, according to Boris Johnson, "to showcase London as the best city to visit, invest and study in." The agency is…

A horrible little typeface, made worse by its popularity and overuse... but what is it saying about the type of person that uses it? Link: www.bbc.co.uk/news/magazine-11582548 Source: BBC News

A fresh way of tackling the challenge of brand consistency by engaging and incentivising creatives to have a clear understanding of the brand's usage guidelines. Link: www.ddbi.com.hk/awards/lipton/…

Below are example logos of well renowned companies with particularly long names. We've tried to select names that don't normally get abbreviated or shortened. We wanted to better understand how…