Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher quality...
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1 year ago
Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach...
2 years ago
Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...
2 years ago
Although we spend a lot of time in London, it’s Swansea that suits our lifestyle. Even though this means we’re better acquainted with the M4 than we’d like, life here is good. A much better work life...
2 years ago
In a practical move to fill the engineering skills gap, Dyson is creating its own university. We all know that being a ‘thought leader’ is great for business – what better way to demonstrate it, than...
2 years ago
Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular...
2 years ago
Flybe have maximised the business and marketing opportunities offered to them by the temporary closure of the Severn Tunnel to launch a new route from Cardiff to London. Referencing the closure of...
3 years ago
Packaging that feeds the oceans, rather than poisoning them? – Amazing! Saltwater Brewery in Florida brings together fishermen, surfers and people that love the sea, to create a truly sustainable...