Image of a paper plane made from marketing literature.
1 month ago

The Welsh Government has released the third phase of funding to help businesses in Wales stay afloat. The ’Economic Resilience Fund Business Development Grants’ are available to all businesses in...

iPad showing a dashboard that reports quantity and quality.
1 year ago

Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher quality...

Plant in a test tube to represent growth through marketing.
2 years ago

Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach...

Tail of a Joon airplane
3 years ago

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...

Swansea Bay from the air
3 years ago

Although we spend a lot of time in London, it’s Swansea that suits our lifestyle. Even though this means we’re better acquainted with the M4 than we’d like, life here is good. A much better work life...

Dyson University Campus
3 years ago

In a practical move to fill the engineering skills gap, Dyson is creating its own university. We all know that being a ‘thought leader’ is great for business – what better way to demonstrate it, than...

Maplin Rebrand
3 years ago

Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular...

Flybe capitalise on rail disruption
4 years ago

Flybe have maximised the business and marketing opportunities offered to them by the temporary closure of the Severn Tunnel to launch a new route from Cardiff to London. Referencing the closure of...