10 months ago

While both; Virtual CMOs and Non-Exec Marketing Directors provide strategic marketing guidance to companies, there are some key differences between the two roles. The Role of a 'Virtual CMO'A…

1 year ago

Having successfully managed email marketing campaigns on behalf of clients over the years, in March 2021 we kicked-off our own lead generation campaign. It’s not the norm to be totally transparent…

2 years ago

If you’re a leader struggling to find the right way to market your company, it might be beneficial to take a pause from ‘doing’ and invest some time in strategic thinking. At a time when the world is…

3 years ago

Generating high volumes of leads is easy – there, I’ve said it! [James kicks the cat in the direction of the pigeons, expecting to ruffle a few feathers!] Generating a constant flow of higher…

3 years ago

Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach…

3 years ago

The Welsh Government has released the third phase of funding to help businesses in Wales stay afloat. The ’Economic Resilience Fund Business Development Grants’ are available to all businesses in…

6 years ago

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is…

7 years ago

Although we spend a lot of time in London, it’s Swansea that suits our lifestyle. Even though this means we’re better acquainted with the M4 than we’d like, life here is good. A much better work life…

7 years ago

In a practical move to fill the engineering skills gap, Dyson is creating its own university. We all know that being a ‘thought leader’ is great for business – what better way to demonstrate it, than…