Good eggs!
2 months ago

People in business are always banging-on about USPs (Unique Selling Propositions) and how they need them to gain a competitive advantage. There’s not much that’s truly unique anymore, but if you do...

Axe, ready to chop.
2 months ago

We’re being weaned off furlough, so the time has come to start making those tough decisions. Who is absolutely necessary to maintain business-bare-minimum and therefore who is surplus to requirements...

Business Leader Hero Shoes with Rainbow Laces
2 months ago

Businesses were quick to furlough every somewhat-surplus member of staff… and rightly so. We didn’t, and still don’t, appreciate the full impact of the pandemic and the job retention scheme was...

Do you need a marketing manager?
1 year ago

If you own a business then undoubtedly you need to figure out how to manage your marketing, but how to resource this can often be a challenge. What does your business actually need? Marketing...

Plant in a test tube to represent growth through marketing.
2 years ago

Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach...

2 years ago

During the millions of conversations I’ve had regarding marketing, very quickly the language discrepancy issue between “customer” vs “client” pops up. Most definitions are generic – suggesting...

2 years ago

Marketing is a common source of frustration in the boardroom – not generating enough new business or not generating leads of a high enough quality. Difficult to create, even more difficult to sustain...

Gender Symbols - Gender Pay Gap Article
2 years ago

New government legislation dictates that an organisation that has 250 or more employees must publish and report figures about their gender pay gap. The ‘gap’ is calculated by taking the average...