We all love Nike’s Better World website, an example of exceptionally imaginative web design that’s created quite a stir with web designers and importantly for Nike, with the general public. The…
15 years ago
The Honda brand is synonymous with good design and reliability. Capitalising on this, Honda is now extending into the private jet market. Would you put your life in the hands of a Honda jet? What…
15 years ago
La Senza have shown that they've got their finger on the pulse when it comes to making a connection with their audience, choosing to target men who might be considering entering the minefield of…
15 years ago
An interesting illustration of the power of a good logo, and the importance of colour, in instilling brand recognition. How many of these unevolved logos do you recognise? www.unevolvedbrands.com
15 years ago
Pantone are the authority on all things colour related; every year, the design world eagerly awaits the revealing of the company's 'Colour of the Year'. This year's choice is Honeysuckle, a vibrant…
15 years ago
A well-deserved victory for John Lewis, who were voted the Marketing Society's Brand of the Year in November. John Lewis' profits have risen this year, largely due to a renewed focus on the value…
15 years ago
A horrible little typeface, made worse by its popularity and overuse... but what is it saying about the type of person that uses it? Link: www.bbc.co.uk/news/magazine-11582548 Source: BBC News
15 years ago
A concise view of the Gap rebrand fiasco - has the famous high-street brand run out of inspiration? Link: saffron-consultants.com/2010/10/15/credibility-gap/ Source: Saffron's Blog
15 years ago
A fresh way of tackling the challenge of brand consistency by engaging and incentivising creatives to have a clear understanding of the brand's usage guidelines. Link: www.ddbi.com.hk/awards/lipton/…