A well-deserved victory for John Lewis, who were voted the Marketing Society's Brand of the Year in November. John Lewis' profits have risen this year, largely due to a renewed focus on the value proposition that lies at the heart of the brand. The slogan "never knowingly undersold", which has become the focus of recent marketing campaigns, has strengthened the company's reputation for value. As big fans of the company, we're very pleased that John Lewis has continued to thrive in these tough times.
9 years ago