Brand Snippets

Google has acquired Motorola Mobility, in a move that is expected to facilitate the optimisation of Google’s Android operating system, already used on most Motorola handsets. The main attraction of…

If falling sales suggest that a change in strategic direction is required, an imaginative brand campaign can do wonders in reconnecting with a target market. HomeForm, the parent brand of Kitchens…

Virgin Atlantic - Living The Dream? Picture the scene... high flying pilots strutting through an airport lounge with an entourage of gorgeous flight assistants hanging from either arm as adoring…

Wimbledon’s Refreshing Partnership This year marks the 125th Wimbledon tournament; what better way to mark the progress of the tournament than a refresh of its visual identity. “It’s not about…

A visit to Habitat was always a refreshing experience; outstanding, original design at realistic prices; Habitat’s major success was positioning itself so far above its less imaginative competitors…

Could you answer your phone, compose a tweet, negotiate the crowds and eat a Big Mac all at the same time? Probably not. But, what about a new McDonald’s wrap? An off the wall experiential street…

Viking’s rebrand marks a change in strategic direction for the online stationer. Adopting a more personal and friendly persona through its energetic identity, Viking is seeking to increase market…

Apple has made it to the top of the Brandz list of the world’s most powerful brands, a position previously occupied by Google. Apple has seen a rise of 84% in estimated brand value, largely thanks to…

Start Up Britain, “a new campaign... designed to celebrate, inspire and accelerate enterprise in the UK,”* insulted the design community recently by advising UK start-ups to purchase their logos from…