Earlier this year, Hugh Fearnley-Whittingstall’s Fish Fight campaign raised public awareness of the relentless destruction of our international fisheries. I think it’s fair to say most of us were…
14 years ago
British Gas are rolling out a recently modernised identity, but it hasn't received the warm response they were hoping for. The new logo is a perfect demonstration of typography gone bad! In order…
14 years ago
When a brand becomes famous for a single product and highly regarded for the quality and simplicity of their offering, how do they continue to grow their product range and increase brand’s reach?…
14 years ago
Airmiles has begun to seem a little dated, and has become less fashionable as a result. In a strategic rebrand, Avios is introduced to give the old reward programme a little lift! According to an…
14 years ago
The primary cause of frustration, as evidenced on Waitrose’s online forum (which makes for quite amusing reading), is the search functionality, which displays results in a random fashion, if it…
14 years ago
News of Apple CE and co-founder Steve Jobs’ resignation has rocked the world this week. There’s no denying that Steve Jobs’ risk-taking strategy has been at least partially responsible for the…
14 years ago
If you were under any misapprehension as to the rate at which Apple is growing, news of its grand extension plans at US headquarters at Cupertino, California should set you straight. Having acquired…
14 years ago
Aligning your business with a cause that matches your values can be a great opportunity to raise brand awareness. Whilst it can be difficult to see the significance of some corporate partnerships,…
14 years ago
You would think that an aeroplane would be one of the most technologically equipped forms of transport, at least you’d hope. We were interested to read about British Airways’ trial adoption of the…