We like dots. With the scope to add a dynamic and adaptable element to a brand identity, and as a metaphor for people, dots can be a pretty handy tool within a brand identity. Technology…
14 years ago
In an earlier edition of Good Stuff, just over a year ago, we reported our dislike for Waterstones' rebrand, which we felt lacked authority and any sense of the brand's rich heritage. We're…
14 years ago
HP - it’s big, but it’s no Apple; perhaps partly due to the brand, which always seemed to lack the necessary sense of pride and excitement to engage its audience and instill loyalty. Ending 2011 on…
14 years ago
A few months later, Eurostar’s agency, SomeOne, applied their experience of creating a 'brand world' to the Maritime Museum’s rebrand, with even more success. This identity system takes a digitally…
14 years ago
The coffee chain giant kicked-off the year with a brand modernisation that oozed confidence, and created a suitable stir. To mark the 40th anniversary of the brand, Starbucks dropped its logotype…
14 years ago
Little Chef are aiming to install electric vehicle charging points in all of their car parks by the end of 2012, claiming that 90% of vehicles on UK roads will be no further than 30 miles from a…
14 years ago
The idea of thinking differently is certainly a principle that we try to live by and has always been the focus of this section of Good Stuff. The ad that you’re about to see was first aired in…
14 years ago
Blackberry's Double Whammy The media went to town when Blackberry’s recent server issues caused their BBM messaging service to crash. We all heard about it, but were you directly affected? With a…
14 years ago
With a very literal visualisation of seeing the world from a different perspective, design agency, Wolff Olins, hoped to help bring the museum back from the brink by capturing attention, engaging…