Branding & Marketing Blog

The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!

13 years ago

More 4 have rebranded in response to a development in content and strategy. The result is deeply conceptual and suitably vibrant, something a bit different and a successful representation of the…

13 years ago

If Apple is synonymous with impeccable design, Windows are certainly doing a perfect job of differentiating themselves! In this latest development of their brand identity, Windows have created…

No More Kodak Moments

13 years ago

When the market changes, new technologies and new behaviours demand new business strategies and innovative ways of thinking. Kodak was one of the original pioneers of digital photography, our…

Belkin Join The Dots

13 years ago

We like dots. With the scope to add a dynamic and adaptable element to a brand identity, and as a metaphor for people, dots can be a pretty handy tool within a brand identity. Technology…

Waterstones Turn Their New Leaf Back Over

13 years ago

In an earlier edition of Good Stuff, just over a year ago, we reported our dislike for Waterstones' rebrand, which we felt lacked authority and any sense of the brand's rich heritage. We're…

A Visit To The Eden Project

13 years ago

I was lucky enough to visit the Eden Project whilst in Cornwall last summer. It's a great eco-themed day out for young kids (and overly keen dads) that I would highly recommend. Great design can be…

We Like Noah's Yard

13 years ago

Noah's Yard is a café/bar just 5 minutes up the road from where we work. Inside, it's full of comfy sofas, quirky artwork and even a selection of retro board games. The objects in there feel like…

African Bull Frog Ant Crusher

14 years ago

In order to truly engage with your audience, you need to understand who you're designing for... ...or maybe the design is perfect and it's the audience that needs consideration! http://www.…

Us And Our Big Mouth

14 years ago

In September, Steve Jobs stepped down as Apple’s CEO. We had a bit of rant (as is our way) about the apparent power of Steve Jobs ‘the brand’ to cause people to lose sight of the fact that although…