The Good, The Bad And The Juicy   
14 years ago
Team Meeting

We’ve been practicing what we preach by investing in our own marketing recently. As a first step to analysing the alignment of our internal and external brand, we conducted an internal survey in…

The Award For Most Demanding Client 2011 Goes To...  
14 years ago

We worked on a huge range of projects in 2011, spanning identity design, website design and development, marketing and copywriting. Each of these services are becoming central to our increasingly…

HP  
14 years ago
HP Aspirational Rebrand

HP - it’s big, but it’s no Apple; perhaps partly due to the brand, which always seemed to lack the necessary sense of pride and excitement to engage its audience and instill loyalty. Ending 2011 on…

National Maritime Museum  
14 years ago
National Maritime Museum Rebrand

A few months later, Eurostar’s agency, SomeOne, applied their experience of creating a 'brand world' to the Maritime Museum’s rebrand, with even more success. This identity system takes a digitally…

Starbucks  
14 years ago
Starbucks Updated Logo

The coffee chain giant kicked-off the year with a brand modernisation that oozed confidence, and created a suitable stir. To mark the 40th anniversary of the brand, Starbucks dropped its logotype…

Little Chef's Big Charge  
14 years ago
Little Chef Logo

Little Chef are aiming to install electric vehicle charging points in all of their car parks by the end of 2012, claiming that 90% of vehicles on UK roads will be no further than 30 miles from a…

Brand Mascots, Logos with Character  
14 years ago
Meerkat Compare the Market

Logos brought to life through animation, or puppets enlisted for a particular advertising campaign; brand mascots are a special breed of identity device. Here is a list of memorable ones; did we…

Behind Every Good Man There's A Great Woman  
14 years ago

Which three words best describe you? Patient, affable & dependable. You’ve played a significant role within James Good for more than a decade. In that time what have been the most momentous…

Think different  
14 years ago
Think Different Albert Einstein

The idea of thinking differently is certainly a principle that we try to live by and has always been the focus of this section of Good Stuff. The ad that you’re about to see was first aired in…