Strategy

Little Chef are aiming to install electric vehicle charging points in all of their car parks by the end of 2012, claiming that 90% of vehicles on UK roads will be no further than 30 miles from a…

Earlier this year, Hugh Fearnley-Whittingstall’s Fish Fight campaign raised public awareness of the relentless destruction of our international fisheries. I think it’s fair to say most of us were…

When a brand becomes famous for a single product and highly regarded for the quality and simplicity of their offering, how do they continue to grow their product range and increase brand’s reach?…

News of Apple CE and co-founder Steve Jobs’ resignation has rocked the world this week. There’s no denying that Steve Jobs’ risk-taking strategy has been at least partially responsible for the…

If falling sales suggest that a change in strategic direction is required, an imaginative brand campaign can do wonders in reconnecting with a target market. HomeForm, the parent brand of Kitchens…

A visit to Habitat was always a refreshing experience; outstanding, original design at realistic prices; Habitat’s major success was positioning itself so far above its less imaginative competitors…

The Welsh Assembly Government believes that young entrepreneurs are the key to boosting the Welsh economy. Jenny White reports on a flurry of initiatives aimed at nurturing the business people of…

James Good is an identity design, brand identity and graphic design company based in Swansea. It recently became the first Swansea-based member of the Design Business Association (DBA), one of only…

The Honda brand is synonymous with good design and reliability. Capitalising on this, Honda is now extending into the private jet market. Would you put your life in the hands of a Honda jet? What…