Strategy

Speaker – James Good 23rd January 2014, 6:30pm Regent’s Park, London In association with the Chartered Management Institute and the Institute of Consulting. £12.00 member / £18.00 non-member…

After a little brand refresh and the biggest brand endorsement on the planet, Motorola get’s a little more Google-like in their look and their approach. Not only have Motorola integrated some…

Progressive approached us having identified an opportunity to fill a gap in the market for a trusted hosted IT solution for oil and gas businesses. As their creative partner, we were excited by the…

Waterstones have embraced digital to enrich the bookshop experience with the strategic, if somewhat surprising decision to stock the products of their main competitor instore. Customers can now try…

Here's a slightly alarming visualisation of the power a small number of corporate giants exert over us when it comes to consumables. Products are expertly differentiated through strategic brand…

Ikea have attracted a glut of media attention following their latest product launch. Introducing the Uppleva: TV, Blu-ray, web inputs, speakers and one universal remote integrated into a single…

When the market changes, new technologies and new behaviours demand new business strategies and innovative ways of thinking. Kodak was one of the original pioneers of digital photography, our…

In an earlier edition of Good Stuff, just over a year ago, we reported our dislike for Waterstones' rebrand, which we felt lacked authority and any sense of the brand's rich heritage. We're…

In September, Steve Jobs stepped down as Apple’s CEO. We had a bit of rant (as is our way) about the apparent power of Steve Jobs ‘the brand’ to cause people to lose sight of the fact that although…