Since sitting down to write this edition of Good Stuff our inboxes and social feeds have been flooded with organisations trying to predict the future… and it seems they’re all saying much the same thing.
YouGov predict that half of all UK households will have a tablet device by the end of 2014. eMarketer forecast mobile advertising will exceed £1bn during 2014 with a further increase to around £2.3bn next year. And, Forrester predict the rise of the utilisation of smart data that enhances the effectiveness of mobile and social media advertising.
So if mobile is the ‘next’ big thing… is your business ready?
6 years ago