Branding & Marketing Blog

The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!

14 years ago

Airmiles has begun to seem a little dated, and has become less fashionable as a result. In a strategic rebrand, Avios is introduced to give the old reward programme a little lift! According to an…

Benjy Illustrates His Social Side

14 years ago

Meet Benjy Stanton, our graphic designer and illustrator. Which three words describe you best? Friendly, Stubborn, Unconventional You ran your own design business before joining James Good. How…

Honest Cities 2011

14 years ago

If you’ve been overexposed to the scenes of anarchy in the media this month, this film could help to restore your faith in humanity. The results are quite surprising. What would be the outcome of…

Waitrose’s Online Forum Search

14 years ago

The primary cause of frustration, as evidenced on Waitrose’s online forum (which makes for quite amusing reading), is the search functionality, which displays results in a random fashion, if it…

Britain's On Brand

14 years ago

With the spotlight on Britain in the run up to the Olympics, the recent riots have projected a worrying image to the world, and brands have inevitably been caught in the cross-fire. Looting from big…

The Internet’s Going Places

14 years ago

A report from digital marketing agency Tecmark has revealed that our web browsing habits are changing, at a surprising rate. A variety of websites were monitored during the study with between 1.5 and…

Many Employees But Only One Jobs

14 years ago

News of Apple CE and co-founder Steve Jobs’ resignation has rocked the world this week. There’s no denying that Steve Jobs’ risk-taking strategy has been at least partially responsible for the…

14 years ago

If you were under any misapprehension as to the rate at which Apple is growing, news of its grand extension plans at US headquarters at Cupertino, California should set you straight. Having acquired…

Captain Morgans' Marketing Gold

14 years ago

Aligning your business with a cause that matches your values can be a great opportunity to raise brand awareness. Whilst it can be difficult to see the significance of some corporate partnerships,…