Business Leader Hero Shoes with Rainbow Laces
1 month ago

Businesses were quick to furlough every somewhat-surplus member of staff… and rightly so. We didn’t, and still don’t, appreciate the full impact of the pandemic and the job retention scheme was...

Why Is Cultural Fit So Important?
2 years ago

Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you...

Animated gif taken from the maltesers advert
3 years ago

Maltesers' latest adverts, aired during the Paralympics, used an actor with cerebral palsy demonstrating a sex act with a bag of Maltesers. Unusual?! The advert reflects a growing trend for confident...

Jaguar at Rio Olympics Torch Ceremony
4 years ago

Mascots – often grown men dressed in oversized animal costumes – have long since been a fun component of sports brands. Coming out at public events to give the crowd a laugh and remind people that...

Skittles remove rainbow colours for Pride advertising campaign
4 years ago

They may have dropped the colour from their packaging but there was nothing bland about Skittles' recent advertising campaign – ‘Give the Rainbow. Taste the Rainbow’  – which centred around Pride in...

European City of Brussels
4 years ago

With less than 24hrs until polls open, there’s very little else to discuss other than the EU referendum. Our view – from this far-flung corner of the UK – is that a vote to leave the EU would make...

Toms Giving Shoes to Under-Privileged Children
4 years ago

May 10th 2016 saw TOMS’ annual campaign, a day #withoutshoes, which raises awareness for children’s health and education. Many companies struggle to balance self-promotion with their CSR (Corporate...

Volvo life paint
5 years ago

Who better to release a product promoting road safety than Volvo? LifePaint, a spray-on ‘paint’ is invisible in daylight but glows brightly in the beam of car headlights, so it’s being used on...