Volvo has always been synonymous with safety and reliability; good brand values, but I’m sure you’ll agree, not the most exciting, and certainly not very cool.
Volvo has been working on refreshing its image in recent years, marking a change in strategic direction as the business targets a new demographic. Volvo has recently released this inspiring video clip: placed against a white background, the new S60 is sprayed with intricate designs by a handful of street artists. Take a look at the video. Now, has your perception of the Volvo brand changed? We’re considering getting one for our company runabout; even we’re suckered in by effective brand positioning!
Source: Brandchannel