Plant in a test tube to represent growth through marketing.
5 months ago

Marketing should be one of the most straightforward ways to create growth in a business. When effectively executed, on the back of a solid brand foundation, it will make sure that key messages reach...

6 months ago

Marketing is a common source of frustration in the boardroom – not generating enough new business or not generating leads of a high enough quality. Difficult to create, even more difficult to sustain...

UKIP Logo and Premiere League Logo
1 year ago

What better icon to associate with your UK-centric brand than the indigenous … lion?! Strong and proud … make it purple and job done! But wait a minute … what’s that noise? Is that the rumblings of...

Ryanair Planes On A Runway
1 year ago

Michael O'Leary does a great job of literally not giving a damn. It’s impossible to see how a company that behaves with so little regard for its staff and customers can still be trading. Following...

Why Is Cultural Fit So Important?
1 year ago

Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you...

Tail of a Joon airplane
1 year ago

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...

Oscars Trophies
1 year ago

Who could’ve possibly predicted the PwC blunder that resulted in the wrong winner being announced at this year’s Oscars. The relationship between PwC and Academy Awards has been 83 years in the...

Maplin Rebrand
1 year ago

Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular...