Good Stuff often resembles the John Lewis fan pages, but we've been feeling a little disillusioned recently. The brand has now launched its John Lewis broadband service.
We agree that trust is an issue that needs to be addressed by broadband providers, and John Lewis certainly have that; but where are the brand extensions going to stop? Insurance? Oh - they've done that too. Holidays? Thankfully not yet. We're not sure where you're going, John Lewis, but we don't think we like it!