Build momentum and refine your marketing activities to maximise effectiveness.

Improving the effectiveness of your marketing is often the quickest route to achieving commercial objectives. And, creating an actionable plan of strategic marketing activities that reflect your brand, will win over new clients time-after-time. We can help you create a suitable approach for your business – defining a marketing strategy and building an actionable and measurable marketing communications plan.

Marketing plan

Marketing Planning

Create an actionable plan of appropriate activities.

A marketing plan is a working document that organises your marketing into an actionable and measurable schedule of activities – a living document that becomes increasingly relevant as we learn which activities perform most effectively for your business. We can help you create a pragmatic and actionable marketing plan that perfectly suits your business – filled with clever and thought provoking activities that will pique the interest of your prospective clients.

And, by understanding your sales-lifecycle, we can also help align your marketing with operations – considering where you have capacity and tailoring marketing activities to reduce departmental downtime and make most effective use of resources.

Marketing Implementation

Deliver effective marketing with regular consistency.

We can help you create relevant content, design artwork, deliver one-off pieces or fully-integrated campaigns. Implementation often includes quick-win activities that deliver an instant impact, followed by regular ongoing activities that maintain marketing momentum and one-off campaigns that capitalise on specific opportunities.

It’s our view that regardless of the channel – digital or traditional – we’re simply communicating with an individual. We might adjust marketing messages for a shorter attention span or truncate messages due to a character limit, but every message should be on-brand – reflecting positioning, communicating purpose, aligned with culture, in keeping with personality…

Our integrated approach will ensure every piece of marketing builds on the last – layering detail and reinforcing your brand messaging to draw prospective clients ever-closer.

CMC Conference Presentation Graphics
James Good banner stand
James Good marketing in a bus shelter

Marketing Analysis

Accurately attribute results and measure true ROI.

Recording and understanding the impact of your marketing is crucial if you want to work out which activities are the most effective for your business. We can show you how to set up tools and systems to analyse new business, attribute conversions, measure quality, gauge performance and ultimately calculate return on investment (ROI). Once you understand which activities make the most impact, you can calculate where best to allocate budget – proactively refining activities and choosing which ones to continue to invest in.

It’s our belief that you have to evaluate what you’re doing – learn more about our B2B marketing analysis service.