The latest and greatest happenings. Some posts are about us, some about the work of others – we hope all is a good read!
It isn’t often that you hear the boss of a company publicly lampoon their brand managers, but that’s exactly what David Wheldon, RBS Group CMO, did last month when he launched the NatWest rebrand.…
Flybe have maximised the business and marketing opportunities offered to them by the temporary closure of the Severn Tunnel to launch a new route from Cardiff to London. Referencing the closure of…
With Uber driving up market share – particularly in the lucrative London B2B market – Addison Lee have launched a new look as part of a £5m marketing campaign. In comparison to Uber, the new…
Internal communication and staff engagement must surely be at the top of Jeremy Corbyn’s to do list, as he leaves Labour’s national conference in Liverpool today. Months of resignations,…
If you thought the athletes in Rio were the only ones fighting for a place in the spotlight then you’re wrong. Brands were desperate to maximise the opportunity to run campaigns featuring the…
First conceived 30 years ago, Harry Frankfurt’s views on bullshit have never felt so pertinent. “I don’t want a substitute for the truth – I want the real thing.”
Co-op has become the latest brand to delve into its past, to find a more engaging, less corporate look for the present. Guided by strong social values such as; self-help, self-responsibility,…
Packaging that feeds the oceans, rather than poisoning them? – Amazing! Saltwater Brewery in Florida brings together fishermen, surfers and people that love the sea, to create a truly…
Mascots – often grown men dressed in oversized animal costumes – have long since been a fun component of sports brands. Coming out at public events to give the crowd a laugh and remind people that…