Demonstrate your credibility and engage clients with consistently interesting and relevant content.
If you’re looking to raise the profile of your business or build trust and credibility – there’s no substitute for high quality corporate information. Your corporate literature should be a collection of well-thought out, good quality materials that present your business at its very best.
The regular broadcasting of quality content will keep your business in the mind of your audience and keep them interested in what your business is doing. With our expertise in B2B brand copywriting, we can help you create all the content you need – you’ll never have to pass up on a brilliant opportunity to put your business in the spotlight again.
Company Profile Content
Quickly communicate the essence of who you are and what sets your business apart.
Good company profile content should pique the interest of prospective clients as they line you up against competitors – quickly communicating your key messages and making your business sound every bit as good as you believe it is. We can help you communicate your meaningful propositions in a way that really resonates with your intended audience. We can help you describe your products and services in a way that clearly demonstrates your expertise. And, we can help you sell your business strategically to attract more of the right type of work.
Document your experience, prove your track record and reinforce your credibility.
Being able to demonstrate previous experience is critical in B2B marketing. We can help you document your work with detailed case studies – describing the challenges faced, solutions provided and results generated. We can also help you collect glowing testimonials from clients and extend the value of your work by repurposing case studies for press releases, award entries, speaking opportunities… It’s our belief that case studies are the most valuable pieces of marketing content.
Some of the case studies we’ve created have generated millions of pounds worth of new business for our clients.
Proactive Marketing Content
Add real value and captivate interest with thought-provoking marketing.
People rarely ‘positively opt-in’ to receive marketing, but they do receive marketing positively when it’s useful, relevant, interesting and timely. We can help you understand what value your business can add to your audience – harnessing the existing expertise within your business and working together to create thought-provoking pieces that people actually want to engage with. We can help you provide an interesting view or an alternative opinion regarding a specific subject, write a guide on how to improve something, create a useful checklist or a tool for making life easier… whatever your audience will find valuable.
Our corporate messaging is now finely tuned to our market, allowing us to communicate with confidence. We’ve seen an improvement in sales conversion rates and an increase in revenue – aided by thoughtful collateral which has reinforced our image as industry experts.