They may have dropped the colour from their packaging but there was nothing bland about Skittles' recent advertising campaign – ‘Give the Rainbow. Taste the Rainbow’ – which centred around…
Introduction Introducing this set of videos – what a designer needs to design a better online community. Designers Eh?! It’s easy to criticise designers, but their role is varied…
There’s probably a relationship between periods of austerity being followed by a trend for all things nostalgic. And, there can be no doubt that we’re loving a bit of nostalgia at the moment – from…
A thoughtfully conceived brand identity should always feel like it fits and this, very literal concept designed by branding agency MultiAdaptor, is a great visual representation of the service…
Online communities are full of potential value, but it’s unlikely that the needs of your specific audience will ever be satisfied with an out-of-the-box solution. Different brands have different…
We know internships are a thorny issue. At James Good, however, we like interns for all kinds of reasons – and free labour definitely isn’t one of them (unlike many agencies; at James Good, we…
Here we go again… Pantone’s self-fulfilling-prophecy (Colour of 2014) is… Radiant Orchid! Pantone predict these colours so that manufacturers and retailers can plan their stock well in advance and…
Recently, Benjy and I decided to get our hands dirty and venture into the world of letterpress printing by joining a workshop being held at Swansea’s National Waterfront Museum. Having spent a good…
Even when using the Pantone system, colour matching is not an exact science. With this particular shade of yellow, chosen for one of our brand identities (shown above) there are big differences…