Dyson are building an electric car! On face value vacuum cleaners to cars seems like a giant leap in terms of brand evolution, but in practice, Dyson have been continually pushing the performance…
In a practical move to fill the engineering skills gap, Dyson is creating its own university. We all know that being a ‘thought leader’ is great for business – what better way to demonstrate it, than…
Maplin have modernised – creating a fresh new look, updating the brand and refitting stores, to focus on the rapidly growing smart-home market. Maplin has always felt a little ... odd. As a regular…
Marketing the Note 7 as awesome, when it subsequently proved to be dangerous is a massive step back for Samsung in the race to keep up with Apple. Rushing to market a product that wasn’t ready,…
A child points to a BA plane as it passes overhead and the digital billboard changes to display the actual flight number, the destination and a little marketing message – reminding us of the ‘Magic…
Since sitting down to write this edition of Good Stuff our inboxes and social feeds have been flooded with organisations trying to predict the future… and it seems they’re all saying much the same…
Progressive approached us having identified an opportunity to fill a gap in the market for a trusted hosted IT solution for oil and gas businesses. As their creative partner, we were excited by the…
Google's Chrome has recently overtaken Microsoft's Internet Explorer as the world's most popular web browser. When using Chrome, the numerous small details that are painstakingly developed to give…
You would think that an aeroplane would be one of the most technologically equipped forms of transport, at least you’d hope. We were interested to read about British Airways’ trial adoption of the…