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Politics

Monarch’s 50 Year Reign is Over  
2 years ago
Monarch Staff In Uniform

Just when we thought there couldn’t possibly be anything more to say about the airline industry, Monarch Airlines, who have been around for 50 years, announced their closure. Such longevity cannot be...

Ryanair's Brand Reputation Plummets  
2 years ago
Ryanair Planes On A Runway

Michael O'Leary does a great job of literally not giving a damn. It’s impossible to see how a company that behaves with so little regard for its staff and customers can still be trading. Following...

ProAir Pole System … Meet Euan  
2 years ago
Man Jumping Into The Sea

We’re mostly B2B, but now and again we can’t help but have a little fun elsewhere! Euan is a case in point. We’re drawn to innovation and enthusiasm and we absolutely love a person that is open to...

WorldSkills ... Professional Coaching For Alfie  
2 years ago
Team UK Heading for WorldSkills in Abu Dhabi

For those of you that haven’t heard us harp on about WorldSkills for the last five years – WorldSkills is a vocational skills competition that is taking the world by storm. It’s massive …. The award...

Dyson – Vacuum to Vr-Vroom!  
2 years ago
Dyson Electric Car

Dyson are building an electric car! On face value vacuum cleaners to cars seems like a giant leap in terms of brand evolution, but in practice, Dyson have been continually pushing the performance...

Why Is Cultural Fit So Important?  
2 years ago
Why Is Cultural Fit So Important?

Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you...

When Brands Get Political  
2 years ago
Lego Bridge of Trump's Mexico Wall

Deciding when to have a political opinion … or taking a poke at politicians, has always been tricky for brands. Do it well and your customers might think you really understand them and share their...

YouTube Press Play on New Identity Design  
2 years ago
Old And New YouTube Logo

For the first time since launch YouTube has changed its logo. The word ‘Tube’ in YouTube has escaped the red ‘tube’ in which it has been encased for the past 12 years. The changes are subtle and...

Joon – Airline Targeting Millennials Takes Off  
2 years ago
Tail of a Joon airplane

Like so many mainstream airlines, Air-France KLM are launching a sub-brand to try and get greater market share. The usual model (see BA launching 'Level' and Lufthansa with 'Eurowings') is simply to...

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