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Improve Marketing Effectiveness – B2B Brand & Marketing Review  
2 years ago

Marketing is a common source of frustration in the boardroom – not generating enough new business or not generating leads of a high enough quality. Difficult to create, even more difficult to sustain...

When Pay Goes Public – Help Your Brand Bridge 'The Gap'  
2 years ago
Gender Symbols - Gender Pay Gap Article

New government legislation dictates that an organisation that has 250 or more employees must publish and report figures about their gender pay gap. The ‘gap’ is calculated by taking the average...

Up-Roar Over UKIP’s New Logo  
2 years ago
UKIP Logo and Premiere League Logo

What better icon to associate with your UK-centric brand than the indigenous … lion?! Strong and proud … make it purple and job done! But wait a minute … what’s that noise? Is that the rumblings of...

Monarch’s 50 Year Reign is Over  
2 years ago
Monarch Staff In Uniform

Just when we thought there couldn’t possibly be anything more to say about the airline industry, Monarch Airlines, who have been around for 50 years, announced their closure. Such longevity cannot be...

Ryanair's Brand Reputation Plummets  
2 years ago
Ryanair Planes On A Runway

Michael O'Leary does a great job of literally not giving a damn. It’s impossible to see how a company that behaves with so little regard for its staff and customers can still be trading. Following...

ProAir Pole System … Meet Euan  
2 years ago
Man Jumping Into The Sea

We’re mostly B2B, but now and again we can’t help but have a little fun elsewhere! Euan is a case in point. We’re drawn to innovation and enthusiasm and we absolutely love a person that is open to...

WorldSkills ... Professional Coaching For Alfie  
2 years ago
Team UK Heading for WorldSkills in Abu Dhabi

For those of you that haven’t heard us harp on about WorldSkills for the last five years – WorldSkills is a vocational skills competition that is taking the world by storm. It’s massive …. The award...

Dyson – Vacuum to Vr-Vroom!  
2 years ago
Dyson Electric Car

Dyson are building an electric car! On face value vacuum cleaners to cars seems like a giant leap in terms of brand evolution, but in practice, Dyson have been continually pushing the performance...

Why Is Cultural Fit So Important?  
2 years ago
Why Is Cultural Fit So Important?

Cultural fit is determined by shared beliefs and behaviours … mutual understanding and a natural alignment around the stuff that really matters. Consider the immense satisfaction you feel when you...

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