Support your marketing team to adapt to the changing needs of your business.

Marketing training session. People reviewing a marketing plan.

We know from our own contacts that many business leaders have placed marketing activity on hold and furloughed most, if not all, of their marketing team. We can help you prepare your marketing people to come back into the business with energy and enthusiasm – ready to hit the ground running.
 

Train Furloughed Marketing Staff

We can offer one-to-one video conferencing sessions with furloughed marketing staff to help prepare them for the challenges ahead. Our experienced consultants will tailor training sessions to help your marketing team to: 

  • Understand how your marketing requirements may have changed because of the pandemic.
  • Identify how your market or customers may have changed and what you need to do to reach them. 
  • Look for new markets or customers.
  • Market new products or services.
  • Make the best use of the budget available – which activities will have most impact.
  • Think strategically about the months ahead.

Our training will cut straight to the chase and then give participants the benefit of our experience and allow them to quickly put theory into action. We’ll also be happy to arrange follow-up sessions to review progress and provide further advice and guidance as any plans evolve or adapt to further change.

 

Marketing Training Packages

Marketing Strategy Training
Brand Definition Training
Marketing Planning & Implementation Training
Brand Content Training
Marketing Performance Training

 


Marketing Strategy Training 

A marketing strategy defines the parameters of marketing to provide focus for all marketing activities – what are you really selling, in which markets, when and where.

Training Course Content

We will help your team to understand how to write a marketing strategy, with hints and tips on how to get buy-in from key people across the business.

  • Products and services.
  • The ideal audience / markets for your business.
  • How to undertake competitor analysis. 
  • Defining relevant marketing propositions.
  • The key points in time when people are willing to buy from you (engagement triggers)

Outcome

Together, we’ll help your team understand the parameters of a marketing strategy and how this will give your business clarity and direction going forward.
 


Brand Definition Training

We’ll help you articulate the management intentions for your brand – staking claim to how you’d like your brand to be represented and perceived. 

Training Course Content

Together we’ll understand how you can cut through the legacy clutter of your brand.

  • Understand the intricacies of your company’s culture.
  • Identify a clear sense of purpose. 
  • Outline how you are structured to support your purpose.
  • See how you’re positioned in the market and differentiated from your competitors.
  • Get a big picture view, beyond economics, why’s it all worth doing?

Outcome

We’ll explain how to distill all the characteristics of your brand and capture the essence of who you are in a ‘brand articulation’ – a series of statements providing a strong foundation for all marketing going forward. If you choose to, you can go away and create your own ‘brand articulation’ which we can then review together.
 


Marketing Planning & Implementation Training

A marketing plan is a working document that organises your marketing into an actionable and measurable schedule of activities – a living plan that becomes increasingly relevant as you learn which activities perform most effectively for your business. 

Training Course Content

We’ll explain the difference between a marketing strategy and plan, outlining how a good plan can help you to keep track of all your activities.

  • Learn how to create an actionable marketing plan of appropriate activities.
  • Align marketing activities with operational objectives. 
  • Make the best use of the budget available – which activities will have most impact.
  • How to implement a system for managing planning and plan implementation.

Outcome

Understand how to create a ‘live’ actionable, measurable schedule of activities. If you chose to, you can take the theory and put it into practice for us to review.


Brand Content Training

If you’re looking to raise the profile of your business, or build trust and credibility – there’s no substitute for high quality, professional content.

Training Course Content

We’ll cover how to plan the right content for your business and help you identify any internal expertise you can leverage to create it.

  • Understand ‘tone of voice’ and what’s right for your business.
  • Plan and create relevant content and campaigns.
  • Outline themes and topics to build interest and credibility with customers.
  • Learn how to maximise budget by repurposing content on different platforms. 

Outcome

Understanding of how to create quality content, with lots of practical ideas for content going forward.
 


Marketing Performance Training

Beyond the basics, we can help you understand your marketing performance in significant detail – which activities work, which generate the most business, which generate the best quality business.

Training Course Content

  • Learn which metrics are relevant to your business.
  • Develop a tailored methodology for measuring quality leads.
  • Understand and record actual conversions – attributing them to specific marketing activities and reporting which activities convert best.

Outcome

An understanding of which tools will help you to best understand marketing effectiveness. 
 



Together we’ll talk through your marketing challenges. We can be flexible – creating a virtual one-to-one training session or designing a specific approach for larger groups. Call us to discuss how we can create a custom marketing training plan for you.