Your website is where decisions are made. Do you look credible? Do you say the right things? Do you tick all the procurement pre-requisite boxes? Are you a good cultural fit? Do you live up to your marketing hype? …and that’s just to get a prospective client to pick up the phone!
Extending your brand strategy into the web, we’ll help you identify your key messages – clearly communicating your purpose with compelling copy. In-line with your brand identity, we’ll design a website that captures the essence of who you are – encouraging prospective clients to want to learn more.
We’ll consider the details; effective marketing, ease-of-navigation, file sizes and image quality, responsive web design for compatibility across devices, calls-to-action, security, hosting… everything you need for an impressive website that delivers results.
Your website is your single-most influential business development tool.
As well as looking the part, your website will need to perform – raising your position in the search rankings and driving new prospective clients to your ‘shop window’. We’ll ensure your website is found – building it with ‘search engine optimisation’ in mind and working with you to develop a marketing strategy that integrates online with offline marketing activities.
We’ll measure visitor numbers, depth of visits, most relevant content and search rankings for primary keywords and search terms. But, more importantly, we’ll help you monitor sales enquiries, sales conversion rates, order values and how your website impacts on turnover and profitability – a well designed website can help you achieve your wider commercial objectives.
4 Roads has used James Good to augment the teams of some of our larger projects with great success. The James Good developers worked extremely competently on the CSS theming for a large social networking site, proving themselves to be skilled and reliable. We will use the James Good developers in the future.