James Good Creative Director / Senior Designer

James' youth was spent in his Grandad's and Dad's print factory - John Good Holbrook. When he was knee-high-to-a-grass-hopper he was helping make plates, painting out dust on film, loading stitcher trimmers and playing about on the very first macs. Over the years he was fortunate enough to witness the very best and worst aspects of business, which has now put him in good stead to lead his team.

Not wanting to have everything handed to him on a silver platter, James started his own design business when he was 17 and apart from a short stint in the Caribbean, he has worked for himself ever since. His design ability and business acumen is entirely self-trained and have both been the result of hard graft, overcoming many challenges and continually pushing himself to succeed and reach his goals.

With regards to his work, James is an absolute perfectionist with impeccable attention to detail, never settling for anything less than remarkable. He is very highly driven, works exceptionally hard to do his very best and naturally, by example, this encourages those around him to do the same. 

MCSD Member of the Chartered Society of Designers (CSD).

The CSD is a professional body governed by the Royal Charter. Members are obliged to adhere to their code of conduct, practice to the highest professional standards and promote excellent design.

Membership to the CSD is only awarded to qualified designers who can prove their professional capability and demonstrate their experience during a formal admission assessment.

You can learn more about the CSD via this link: www.csd.org.uk

James' Q&A's

Brands you're loyal to?
1.  Apple -Their products are fantastic, despite their customer service!
2.  Fuji - Great cameras at surprisingly reasonable prices.
3.  Dell - My time is valuable, Dell PC's are good and their customer service is impeccable.
4.  Amazon - Real life customer reviews mean more to me than sales hype.
5.  Skype - It made my small business far more efficient and profitable.

What's in your car's CD player?
Bob Marley - Kathy's been borrowing my car again!

OCD?
Whether it's cans in the cupboard or beers in the fridge... labels must face forward!

Best piece of creative advice?
Bring it back down to basics, the absolute bare minimum that you can get away with, without losing it's original message. Your designs will be far stronger for it.

Favourite Quote?
"Animals are born equal, but some are more equal than others."

Last project you thought was amazing?
Steamy Boots Identity Design!! Albeit a marmite project or perhaps a little before its time, but the design seems to appeal most to the primary target markets which was obviously the plan. Can't wait for the project to launch properly.

The perfect Sunday?
Camping with a bank holiday Monday to follow!

Contact James

Follow James' Tweets: www.twitter.com/jamesgoodltd
Email James directly: james [at] jamesgood [dot] co [dot] uk