When this rebrand came to our attention on April 1st, it was obviously an April Fool's, wasn’t it? Companies House, ‘the foundation of company information exchange in the UK’ is a major government-run organisation that all businesses have to deal with on a regular basis. Considering this, you'd think that communicating a sense of authority through a strong brand identity would be high on their list of priorities. Unfortunately, the new look lacks any sort of credibility. We doubt very much that the new logo is what any business owner would expect to see when visiting the authority that is Companies House, and because of this it fails completely.
28 Dec 2011 by Tori Kirwan-Taylor