John Lewis - Brand of the Year
A well-deserved victory for John Lewis, who were voted the Marketing Society's Brand of the Year in November. John Lewis' profits have risen this year, largely due to a renewed focus on the value proposition that lies at the heart of the brand. The slogan "never knowingly undersold", which has become the focus of recent marketing campaigns, has strengthened the company's reputation for value. As big fans of the company, we're very pleased that John Lewis has continued to thrive in these tough times.
http://www.johnlewis.com/Help/Help.aspx?HelpId=4

Pantone - Honeysuckle for 2011
Pantone are the authority on all things colour related; every year, the design world eagerly awaits the revealing of the company's 'Colour of the Year'. This year's choice is Honeysuckle, a vibrant and courageous colour that'll be sure to brighten up our lives. When applying colour to design, the key is to consider the feelings and emotions that will trigger the desired response amongst the target audience. Honeysuckle will be everywhere next year, but would this have been the case if Pantone hadn't predicted it?
http://www.pantone.com

Unevolved Brands
An interesting illustration of the power of a good logo, and the importance of colour, in instilling brand recognition. How many of these unevolved logos do you recognise?
www.unevolvedbrands.com

La Senza Christmas - Cup Size Choir
La Senza have shown that they've got their finger on the pulse when it comes to making a connection with their audience, choosing to target men who might be considering entering the minefield of buying lingerie for the women in their lives over the Christmas period. This is an excellent example of a brand actually connecting with its audience.
http://www.cupsizechoir.com

Recent Project
Progressive

Progressive is an expert independent financial IT systems consultancy operating in the oil and gas sector. Ready for change and with the plan to proactively promote their services, Progressive asked us to make them look like the expert professionals they are.

Progressive's services are all related to financial systems, financial planning and process implementation - but how to represent this in a visually pleasing and dynamic way? We came up with this stylish geometric pattern, that as well as being a literal representation of mathematics, suggests motion, forward momentum.... progression.

Click to read the full case study in our online portfolio.

Recent Project
JCP Solicitors

John Collins & Partners LLP approached us earlier this year in need of some help in tackling a problem with the business's brand identity. A change in the company's structure when founding partner John Collins retired, coupled with disparity over the official name of the company with staff, press and the public, was more than enough encouragement for the decision to modernise the firm's identity.

The new identity remains sensitively faithful to the old in order to maintain brand recognition, but also works hard to deliver a unified and coordinated identity across all of JCP Solicitors' communications.

Click to read the full JCP study in our online portfolio.

Google

If you were asked to comment on the original iconic logo, you might have struggled to suggest improvements. But when faced with the revitalised logo, the improvements are instantly obvious. Tightening up the drop shadow and making use of the latest techniques to add depth to each letter. The logo now looks fresh and more modern, proving that sometimes all that's needed is a relatively minor alteration - small changes can make a real difference.

PwC

PricewaterhouseCoopers - a bit of a mouthful, to say the least. Recognising that a gap had opened up between the company name and the way employees and clients referred to it, the company decided it was time for a change, officially rebranding as PwC. By placing emphasis on the many people and their opinions that form the building blocks of the organisation, PwC has strengthened its positioning as a people-focussed company. A simple idea that has been made to work brilliantly.

Wembley Stadium

Whilst offering a reasonably good depiction of the stadium, the old logo was quite frankly dull, failing to communicate the inspirational experience that the truly British landmark offered its visitors. The modernised logo has impact and connects with its audience by giving real insight into what the stadium is like. Most importantly, It makes you want to go there!

WWF

WWF have always had a huge number of supporters, most if not all of whom felt great affinity for the brand. The incredibly simple yet emotive logo was iconic, and it was the simplicity that made it so. In an unexpected move, WWF recently decided to extend the brand, adding colour images to its famous panda. The result? Confusion. Less is more and If it ain't broke, don't fix it.

MySpace

MySpace has been struggling for a while, but we're not convinced that stabbing in the dark is going to help. Having recently paid what we imagine was a significant amount of money on sponsorship deals to build brand awareness, MySpace has rebranded. The new logo leaves people confused, and raises the question, 'my... what?' Surely MySpace would be better placed putting its resources into completely re-evaluating and repositioning the brand?

Waterstone's

Sadly, Waterstone's is now one of the few options on the high street if you want to lay your hands on a book. The original logo had class and was instantly recognisable, the traditional typeface aptly communicated the essence of the brand, implying a sense of tradition. In what seems to be an unwanted reminder to book lovers of the decline of traditional bookselling, Waterstone's effort to 'rejuvinate' the brand feels like a kick in the teeth for customers, who think that the new identity lacks soul.

If anyone Cann, Ed...

Meet Ed Cann, our Senior Web Developer.

After studying Engineering Science & Technology at Brunel University and completing a short programming project for Motorola, Ed realised that his real passion was for web technologies and website development. Before joining James Good Limited Ed headed-up the development team for a marketing company called BAM in Swansea. BAM specialised in developing sophisticated student union portal websites for universities throughout the UK.

With Ed's extensive development knowledge, his project management experience and his training skills, he is absolutely perfect for the role of our senior web developer.

What three words best describe you?
Geek, Consciencious, Fun-Loving

What three words would your team use to describe you?
James: Supportive, Dependable, Versatile
Tori: Fastidious, Geeky, Loyal
Kathy: Thoughtful, Obstinate, Courtious
Andy: Genuine, Encyclopedic, Web-wizard!
Rob: Pedantic, Pedantic, Pedantic!

How did you find yourself in the strange world of web development?
I grew up playing around with computers. As a geeky kid, I used to create programmes for Commador 64 in basic. When I went to university, I studied engineering and discovered I was better at software engineering and programming. I did some websites for friends and then when I finished university I got my first job as a web developer.

Which website do you wish you'd built?
What are the toughest challenges you face in your job?
Any exciting plans for 2011?
Most exciting piece of tech to emerge this year?
What's on your Christmas list?
What makes you really angry?
Where can you usually be found outside of work hours?
Biggest achievement of your life so far?

Whoopsie Daisy!

Merlin - a subconscious ode to Unilever?
It's common for a designer to come up with what he or she perceives to be an original solution to a problem, only to later realise that the idea wasn't so original after all. As designers we're constantly striving to come up with new ideas and one of the toughest challenges we face is producing designs that haven't been done before.

Design Week recently published an article about the charity Merlin's new identity, which focuses on the breadth of activity carried out by the charity. The end result is uncannily similar to the Unilever logo, which communicates the breadth of the brand's product portfolio.

...And Now For Something Completely Different!

Keith Loutit Films
The collection of short films on Keith Loutit's website give the impression of a miniature world. Filmed using a tilt-shift / time-lapse technique, they give a powerful illusion that makes you question your own eyes. There are no models... it's all real!

This is yet another fantastic example of someone that has utilised creative thinking to present the world in an entirely new way. Well done Keith - We absolutely love your work!

keithloutit.com