Transmedia Corporate Identity & CMS Website 

The client required a modernisation of an existing identity style to bring the company’s image in line with their professional, modern and continually advancing service offering.

The client had an existing typographic logo that felt dated, so it seemed the obvious choice to simply modernise the typography rather than introduce a new symbol or icon for the sake of it.

We felt quite strongly that with the absence of an immediately recognisable icon we needed to develop a design style that could be associated with Transmedia and one that comfortably placed Transmedia in the right market sector. As their business is all about paper documents; their movement, storage, digitisation, sharing or disposal, it seemed apt to develop a design style that helped to immediately demonstrate this. We created a design based on layered paper, each layer subtly distinguishable by the shadows between them.

When the new logotype is applied to the layered paper design, the identity really comes together and helps make the connection between company and their services in document management.

Transmedia have rolled out their new identity across their stationery, digital media, vehicle livery and are soon to change all of their site signage. The new identity has given Transmedia’s image a sense of modern professionalism which is a much better representation of the business behind the brand.

Transmedia are continuing to grow and are securing new contracts from many of the nations leading organisations.